This social campaign that utilized Facebook, Twitter and the Lexus YouTube channel was created to support the
Lexus Golden Opportunity Sales Event by giving people the rare chance to drive the venerable and highly-exclusive
Lexus LFA. All they had to do was enter the sweepstakes by watching (and sharing if they liked) a re-cut version of
the performance-themed sales event spot. It is the most successful Lexus social media campaign to date.