Steve Hanlon - ACD, Art Director
The redesign of the Lexus LX570 included a slew of amazing technological advancements, but the
client also wanted to let the consumer know that it also had a serious increase in towing capacity.
Steve Hanlon, art director; Chris Cannon, copywriter; Chris Graves; creative director
The Lexus LX570 is bristling with safety measures. For the print execution, the image of a cyclist was
hidden in the gutter of the magazine to highlight the Lexus Active Pedestrian Detection System.
Steve Hanlon, art director; Chris Cannon, copywriter; Chris Graves; creative director