Steve Hanlon - Senior Creative
The world was entering the biggest financial crisis since the Great Depression, and there wasn't a lot of
good news on the horizon. At least there was a little something to be optimistic about, The Lexus Hybrids.
This inside cover spread ad pointed to actual "good news" stories which appeared later in the publication. Steve Hanlon, art director; Zac Ryder, copywriter; Barton Corley/Troy Kooper, creative directors
